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D Benzo, well-known tattoo artist and owner of The Good D Artworks, sought to expand his brand beyond tattooing by updating his brand identity, revamping his website, and taking new photos for promotion.
Since launching his new branding, D has benefited from improved SEO, a stronger brand presence both online and at in-person conventions, and a streamlined process for promoting his business. This growth has translated into new tattoo clients and a strengthened reputation as a painter, opening doors for D to participate in the local fine art scene outside of tattooing.
Working in collaboration with one other designer, I created D’s first-ever cohesive brand guide including an accessible color palette, typography pairings, and brand voice. I used this branding, along with photography led by my co-designer, to build a new website that showcased D’s unique brand personality, centralized his vast portfolio, provided a platform for D to sell his work, and served as a communication tool for relationships with new clients.