In 2020, Chuze Fitness launched their second annual Self-Care September campaign to highlight wellness and cultivate joy in their audience. Self-care imagery, education, and messaging took over the gym across digital and physical spaces for the month-long campaign.

Self-Care September promoted the gym’s friendly, no judgement identity to existing and new audiences across all communication channels. The campaign solidified loyalty in current members; initiated new memberships; and kept the brand in the public awareness at a time when COVID prevented members from full use of gym spaces.