The founding musicians of San Diego Music Group, a passionate string ensemble providing high-quality live music for events, wanted to elevate their brand presence and streamline the production of new brand material through robust branding, a new website, and updated brand collateral. 

With their newly cohesive visual identity, developed brand voice, and on-brand website, San Diego Music Group now has a notable presence in the local music and event-planning community. Within a few months from the launch of their new branding, the music group saw substantial improvement in their SEO and generated new client interest through their website. In general, the brand guide and updated website allow the musicians to focus on the music and easily maintain brand consistency and recognizability.