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As an ongoing resource, Chuze Fitness consistently produces health, fitness, and wellness blog posts to educate and empower their members and wider audience. To widen the reach of this information, I was contracted to distill each blog post into an infographic.
Each infographic was shared alongside each blog post, providing a second way of digesting the information; promoting the blog and translating social media viewings into website visitors; enhancing Chuze’s presence as an active, vibrant brand; and allowing the gym’s audience to quickly understand more blog content compared to reading the written blog posts.
I translated Chuze blog posts into visually appealing, easily-digestible infographics for publication on the gym’s blog and social media. This included creating custom illustrations in line with company branding, distilling blog content into short copy without losing important information, and working with Chuze’s Marketing Team to ensure designs aligned with campaign needs.