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In 2020, Chuze Fitness launched a campaign to invite their audience to “Chuze Kindness” and provide information on how to move through the world kindly. This campaign included a company-wide takeover of the gym’s website, social media, and in-person locations.
The Chuze Kindness campaign spread kindness across all gym platforms including informational material in the format of blog posts, infographics, social media carousels, and print flyers. This campaign enhanced Chuze’s brand as a community-first gym, fostered loyalty in current members, and brought new members to the fitness company.
I led the design for all Chuze Kindness collateral including selecting a campaign-specific color palette and producing material including infographics, iPhone wallpapers, print flyers, and social media carousels. I worked closely with the gym’s Marketing Team to ensure all designs adhered to brand guidelines, campaign-specific visuals, and a fast-paced turnaround time.