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Body by Bamford

project

End-to-end branding and website design for a personal training brand

BRAND

Body by Bamford

year

2024

tools used

Adobe Illustrator, Wix, Canva

goal & impact

Coach Frank of Body by Bamford, a San Diego–based personal training business, solicited comprehensive branding to centralize and clarify information about his services, elevate his business’s professional appearance, and increase client interest and retention.

The new brand identity and website significantly improved Coach Frank's ability to communicate his services and present himself confidently as a business professional. Within the first few months after the new branding launch, he successfully reengaged past clients and attracted new ones, securing three additional recurring clients. Overall, the project reduced day-to-day stress; streamlined client relations; increased clarity and security in promoting Body by Bamford; and empowered Coach Frank to independently maintain brand recognizability moving forward.

my role

I collaborated with one additional creative professional to develop a complete brand identity and website for Body by Bamford from scratch. I led and executed visual design, including logo design with variations for multiple layouts and color configurations, and an icon for flexible use across marketing and communication materials; website creation meeting accessibility standards including content tags and alternate text; and an overarching brand guide to support business growth and brand clarity.